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TRIM originated from the shopping frustrations of founder, Mike Zeller as he searched for the perfect shirt.
Mike's search became an obsession. So, as part of his Kickstarter launch team, Mike engaged the expertise of 3 fashion pros: a Nashville based fashion management grad and operations maven, a celebrity stylist, and a New York based fashion designer and expert at dressing athletic frames.
The team designed 30 shirts in 3 phases of improvement, until Mike's personal shopping frustration
was solved: Fit + Function + Fashion.
And TRIM's first line of 3 ultra-comfortable American-made denim shirts was born.

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